It wasn't long ago that someone might be told to “get their head out of the clouds.” Nowadays, you'd better hope your CTO has their head in the cloud. Cloud services have very quickly evolved from being the future of computing to becoming the de facto standard for modern IT.
Advancements in information and communications technology (ICT) are changing the world's approach to organization and action. One would be hard-pressed to find a business or industry that isn't shifting a large portion of their focus to information and communication. It's no longer a matter of leveraging technology to gain “the upper hand;” It's a matter of survival in the digital age.